Create a Facebook pixel and configure it on your WordPress website. Create an audience based on the people that visit your website using the facebook pixel so you can advertise to a specific group of people that are interested in what you’ve got to offer on your website!

In this tutorial I will show you how to create a facebookpixel, how to install the pixel on your WordPress website. How to add certain ‘goals’ on your website using the facebook pixel so you can see how many people opt in or buy a product and I will show you how to create a custom audience based on the people that visit your website.